Designs on the Future: Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store. Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.