Many of you must have gone through that phase where you believed that your Google Ads campaigns were effective but lacked the necessary data to link the dots.
A good Google Ads campaign extends well beyond ad clicks and impressions. When you want to generate leads, sales, and other conversions, you must understand what happens after the click.
In this article, we’ll go over Google Ads conversion tracking, why you should use it, how to set it up, different types of Google Ads Conversion Tags, and how to troubleshoot conversion tracking.