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"Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes. A practical guide to answering critical business questions.

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? A how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. New Age, Kindle, Action, Lean Startup, Kindle Reading, Habit Forming, Harvard Business Review

Harvard Business Review

"Hooked: How to Build Habit-Forming Products" by Nir Eyal

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? A how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

The anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. Leadership, Content Marketing, Primary School Education, The Washington Post, Elementary School Teacher, Elementary Schools, How To Memorize Things, Survival

Leadership

Content Marketing

Primary School Education

The Washington Post

Elementary School Teacher

Elementary Schools

How To Memorize Things

Survival

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

The anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but 'Good Services' is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t. Digital Marketing, Business Marketing, Internet Marketing, Inbound Marketing, Design, Marketing Tools, Marketing Plan

Good Services: How to Design Services that Work

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but 'Good Services' is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.

Use data, technology, and inbound selling to build a remarkable team and accelerate sales. This book provides an action plan: -Hire the same successful salesperson every time -Train every salesperson in the same manner -Hold salespeople accountable to the same sales process - Provide salespeople with the same quality and quantity of leads every month -Leverage technology to enable better buying for customers and faster selling for salespeople Sales And Marketing, Demand Generation, Inbound, Consulting, Entrepreneur Books, Leadership Books, Marketing, Worth Reading

The Sales Acceleration Formula by Roberdge

Use data, technology, and inbound selling to build a remarkable team and accelerate sales. This book provides an action plan: -Hire the same successful salesperson every time -Train every salesperson in the same manner -Hold salespeople accountable to the same sales process - Provide salespeople with the same quality and quantity of leads every month -Leverage technology to enable better buying for customers and faster selling for salespeople

"Invisible Selling Machine" by Ryan Deiss

What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.

Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Sales Strategy, Sales Development, Revenue, Account Executive, Marketing Budget, Business Practices, Coaching Business

Predictable Revenue by Ross & Tyler

Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

The Lean Startup

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works. Bestselling Author, New York Times, Gary Vaynerchuk, Favorite Books, Author, Your Story, Vaynerchuk, Books To Read

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

La metodología de Juan para hacer marketing digital que realmente genere ganancias a largo plazo se basa en 3 pilares que explica paso a paso a lo largo del libro: - Crear un producto increíble que el mercado muera por comprar. - Diseñar un sitio web que genere confianza (y ventas). - Hacer anuncios que vendan todos los días, así como contenido de valor redes sociales para conseguir seguidores y convertirlos en clientes. Economic Development, Steve Wozniak, Digital, Libros

Click Swipe Tap Tap: La guia definitiva de marketing digital

La metodología de Juan para hacer marketing digital que realmente genere ganancias a largo plazo se basa en 3 pilares que explica paso a paso a lo largo del libro: - Crear un producto increíble que el mercado muera por comprar. - Diseñar un sitio web que genere confianza (y ventas). - Hacer anuncios que vendan todos los días, así como contenido de valor redes sociales para conseguir seguidores y convertirlos en clientes.